For many Americans, Christmas is the biggest day of the year. For others, it's the 4th of July or Halloween. For accountants, it's Tax Day; for teachers, it's the start of summer vacation.

But for the tens of thousands of fresh fruit farmers, marketers, shippers, and specialists at Dole Food Company, the brand behind the world's best-selling DOLE® Banana, National Banana Day on April 17 is the most significant annual cause for celebration. In 2024, Dole's 125th year in the banana business, the company will celebrate the holiday like never before with ten days of contests, charity engagements, city proclamations, social media activations, Bobby Banana appearances, employee events, free digital downloads, and other giveaways spread across 13 Dole offices from coast to coast across the U.S. April 17 also marks the in-store launch of the first of three sets of commemorative Dole 125th Banana-versary stickers – featuring art saluting the people, the journey, the flavours, the earth and the heritage of Dole – on millions of DOLE® Bananas across the U.S. and Canada. The company is working with retailers throughout North America to bring National Banana Day and the Dole 125th Banana-versary to shoppers through dedicated displays, point-of-purchase materials, and other in-store activations.