Morrisons, the leading British retailer, has launched a new ‘Price Match’ campaign, promising its customers that it offers products at the same or even lower prices than discounters like Aldi and Lidl. This initiative is part of Morrisons’ commitment to provide quality products at competitive prices.

Key Features of the Campaign

Product Range: The campaign covers a wide range of products, including bananas, carrots, onions, and other weekly essentials. More than 200 items are promoted under this initiative.

Price Monitoring: To ensure its prices remain competitive, Morrisons will check its competitors’ prices twice a week and adjust its own prices if necessary.

Quality Assurance: Despite the lower prices, Morrisons assures its customers that the quality of its products remains uncompromised.

Rachel Eyre, the Marketing and Customer Service Director at Morrisons, stated, “We want to reassure our customers that we have hundreds of products at the same price or cheaper, with the quality they expect from us than those available at Aldi and Lidl; that’s why we have launched our new ‘Price Match’.”

The campaign aims to bring Morrisons’ commitment to quality and value into sharper focus for its customers. By matching or undercutting the prices of German discounters, Morrisons hopes to enhance its market position and customer loyalty. The retailer has started the new year by reducing the prices of more than 200 popular products, ranging from breakfast options to fresh produce.