The Platform for a Fair and Authentic Price of Bananas has organized an act of protest to call for "an end to the massive 'pica' of the fruit that they claim reached 28,000 tonnes destroyed in 2023, in addition to "drawing attention to the ruin of producers due to their low income". On February 6, the platform called for the elimination of the "old practice" of the "pica" imposed by the Association of Banana Producer Organisations of the Canary Islands (ASPROCAN), which involves the withdrawal of fruit from the market to reduce supply and prevent prices from collapsing.

The Platform for a Fair and Authentic Price for Bananas attributes this "massive withdrawal of Canarian bananas from the market" to a strategy to benefit the sale of bananas from third countries since "some large producers of this Canarian fruit are also importers and marketers of foreign bananas in Spain", as they have denounced. For this reason, the banana farmers represented by the platform have demanded "absolute transparency" in the marketing process of this fruit and have pointed out the existence of "threats" to those who denounce this situation that "leads to ruin" to banana producers. This citizen group warns that the 'pica' is used "frequently and massively without producers noticing an improvement in the poor economic compensation they receive for their production".

The platform has expressed that "while the producer charges below the cost of production, the intermediaries and ASPROCAN impose the price", which represents "a serious breach of the Food Chain Law from which the interested lobbies excluded us, half-heartedly and at the last second, before this regulation was approved".