The team at Chiquita is rolling out its latest campaign, Pop by Nature, fusing art and nature in a unique way to celebrate the brand. Teaming up with acclaimed artist and Founder of the Happy Art Movement, Romero Britto, Chiquita is driving brand awareness while celebrating the beauty and power of art across the globe.

Tina Varjabedian, Head of Global Communications, Chiquita

“Chiquita is thrilled to once again be teaming up with Romero Britto, an artist whose vibrant and optimistic pop art mirrors the joyful spirit of our brand,” said Tina Varjabedian, Head of Global Communications for Chiquita. “This campaign is not just a celebration of the naturally energetic and unique pop soul of Chiquita bananas, but an invitation for everyone to experience life in full color and positivity. With Pop by Nature, we are redefining the way people interact with art and food, and ultimately bringing a fresh and vibrant perspective to everyday life.”

The centerpiece of this special campaign is an art piece created by Britto that illustrates the pop nature of Chiquita bananas. According to a release, the vibrant visual will be featured on high-impact Out-Of-Home billboards at the most iconic locations in key markets, as well as in digital campaigns and interactive experiences, reinforcing the brand’s "It Peels So Good" spirit.