It is a further extension of a long-term partnership between the two groups already working on pomegranates and guavas to take the Indian fruits to the supermarkets and hypermarkets of the LuLu Group in the Middle East.

I.N.I. Farms, part of the AgroStar group, has entered a memorandum of understanding (MoU) with LuLu Group International to build a direct farm-to-retail partnership for the Indian Cavendish bananas. It is a further extension of a long-term collaboration between the two groups already working on pomegranates and guavas to take the Indian fruits to the supermarkets and hypermarkets of the LuLu Group in the Middle East.

The MoU was signed on January 23, and the first container was flagged off from INI Farms' packhouse in Baramati to LuLu Group, U.A.E.

Shardul Sheth, Co-founder and C.E.O. of AgroStar said: "Last year, we witnessed landmark developments like the first Indian consignment of our 'Kimaye' branded bananas being shipped to the Netherlands and becoming a pioneer in the industry to successfully ship great quality pomegranates to the U.S. among other achievements. Our collaboration with LuLu Group International is yet another important milestone and a testament to our ability to supply F&V products of global quality standards to marquee retailers and end customers around the globe".