A representation of European Banana and Plátano de Canarias, Martinique, Guadeloupe and Madeira recently met to analyse the economic crisis 2023.

Producers from the three E.U. countries agreed that the leading causes of their situation are "the increase in production costs, up to 30% in many cases in just two years; climate change; the unequal E.U. regulations in social, environmental and food safety conditions, which increasingly favour the production of third countries, and the use of imported bananas as a distribution brand as opposed to the application of much higher margins to European production". The combination of these circumstances has taken the community production of "Plátano de Canarias" and bananas to a new "limit". In the territories of France, productions ended 2023 in negative numbers, while the Canary Islands and Madeira barely managed to recover the costs of their activity. As this situation "shows no signs of changing in 2024", producers are calling for institutional action to give viability to the European sector precisely when it must face demands that they do not intend to apply to imports from third countries.