Dole Organics, a new specialist division and its new 'GO Organic!' consumer brand, were officially introduced at Fruit Attraction 2023 in Madrid on October 3rd-5th. Dole Organics will bring renewed impetus to the organic fresh produce category by promoting cross-sector collaboration, consolidating supply, assuring continuity and consistency of product, and applying best-in-class category management practices in-store. Focusing on its 'diversified' organic fresh produce range, Dole's new GO Organic! brand will complement its successful DOLE® Organic banana and pineapple offering across Europe. 

Celebrating 25 years of its organic banana program this October, Dole is the largest grower and distributor of both premium organic bananas and pineapples in the United States, while in Europe, Dole works hand in glove with a broad network of accomplished local third-party organic growers across many of the local markets in which it has on-the-ground operations. 

The formation of Dole Organics is a strategically significant moment for Dole in terms of future-proofing the business and that of our customers, given the clear legislative momentum behind organic production and the widespread and growing positive consumer sentiment associated with the category. Bengt Nilsson, President of Dole Northern Europe notes:

'Our ambition is unambiguous. We aim to become the indispensable conduit that brings together our own organic production, that of the most accomplished local and global organic growers, the full resources of our group and our commercial partners to present consistently superior organic produce to consumers, 52 weeks of the year. In creating Dole Organics and launching our DOLE® GO Organic! brand we are laying foundations and extending an open invitation to independent organic growers and European retailers alike to work together with Dole to collectively bring organic fruit & vegetables to the next level'.