The new Innovation Zone will showcase the entire product innovation cycle, from market launch to proven success. The new Innovation Zone will be located in Hall 3.2.

With the new Innovation Zone, FRUIT LOGISTICA further strengthens its position as the international innovation platform for the fresh produce industry. From February 3 to 5, 2027, the Berlin event will bring together its most important innovation formats for the first time to create a cohesive ecosystem.

Guided by the principle of "One Innovation Journey — From New to Proven Success," the Innovation Zone will demonstrate how the entire innovation cycle progresses, from developing new products and solutions to successfully establishing them in the market and ensuring their long-term success. The focus is on the FRUIT LOGISTICA Innovation Award (FLIA), the FRUIT LOGISTICA Innovation Showcases (FLIS), and the Innovation Stage. Together, these features create a central hub for innovative companies in Hall 3.2.

Christina Freier, the project director for FRUIT LOGISTICA, said, "Innovations have always been a central part of FRUIT LOGISTICA. With the new Innovation Zone, we are bringing them together in one place for the first time. This creates a central platform where innovative companies can present their developments to an international audience of industry professionals, establish valuable contacts, and increase their visibility in the market in a sustainable way.”

Seeking the Latest Innovations: FRUIT LOGISTICA Innovation Award

For over 20 years, the FRUIT LOGISTICA Innovation Award (FLIA) has recognized innovative products, services, and technologies in the fresh fruit industry. Solutions that have been on the market for no more than 12 months by the time of FRUIT LOGISTICA in February will now be showcased in the Innovation Zone. Another new feature is that nominees will present their products or solutions on the new Innovation Stage to a professional audience interested in the industry. In 2027, the FLIA will be presented on the first day of the trade show, marking the beginning of the innovation showcase at FRUIT LOGISTICA.

Applications for the FLIA are now being accepted on this website.

Market-Proven Solutions on Display: FRUIT LOGISTICA Innovation Showcases

The New Product Showcases held thus far will be expanded and incorporated into the FRUIT LOGISTICA Innovation Showcases (FLIS). While the FLIA focuses on the latest developments, the FLIS showcases innovations that have already proven their outstanding significance and have been on the market for one to three years.

For visitors, the event answers a key question: Which innovations are already proving successful in practice? At the same time, innovative companies have the opportunity to present their solutions to an international audience of industry professionals after their market launch. They can also present their solutions in a pitch on stage.

The Innovation Stage as a Hub for Communication

The FRUIT LOGISTICA Innovation Stage is at the heart of the new innovation ecosystem. In addition to the FLIA awards ceremony, the program features presentations by FLIS partners, expert discussions, examples of best practices, and presentations on future trends, sustainability, technology, and automation.

During the three-day trade show, the stage will serve as a vital space for knowledge transfer and exchange and for establishing new business contacts. It will provide a central meeting place for companies and industry experts to discuss the future of the global fresh produce industry.

Orientation and Visibility in One Place

FRUIT LOGISTICA consolidates the Innovation Journey in terms of both space and content, making it easier for trade visitors to find their way around the exhibition grounds. Visitors can discover new solutions, test their practical applicability, learn from successful use cases, and connect directly with the companies behind the innovations.

 

 

About FRUIT LOGISTICA
FRUIT LOGISTICA is the leading trade show for the global fresh produce business, covering the entire supply chain from producer to consumer. Around 2,600 exhibitors from approximately 90 countries presented their products, services and technical solutions at Fruit Logistica 2026. The event was visited by around 90,000 participants from 151 countries.

As part of a global network, FRUIT LOGISTICA also has a presence throughout the year. Alongside ASIA FRUIT LOGISTICA and its regional meet-ups in China, Thailand and Peru, as well as the worldwide Fruitnet congresses, it brings together over 3,600 exhibitors and more than 120,000 industry experts each year.

About Messe Berlin
Berlin has been a trade fair destination for 200 years, and has been one of the most important such hubs for many decades. Messe Berlin – the state’s own trade fair company – conceives, markets and organises hundreds of live events every year. It strives to be an outstanding host for visitors at all events, generate optimal business stimuli, and provide fair conditions for everyone. This concept is reflected in the company slogan: Messe Berlin – Hosting the World.

Press contact FRUIT LOGISTICA
Susanne Tschenisch
Global PR Manager
T: +49 30 3038 2295
susanne.tschenisch@messe-berlin.de

Luisa Bock
Global PR Manager
T: +49 (30) 3038 - 2394
luisa.bock@messe-berlin.de

Press contact Messe Berlin
Emanuel Höger
Spokesman Senior Vice President Corporate Communication Messe Berlin Group
www.messe-berlin.com

Executive Board Messe Berlin
Management Board: Dr. Mario Tobias (CEO), Dirk Hoffmann (COO)
Chairman of the Supervisory Board: Dr. Eric Schweitzer
Commercial Registry: Charlottenburg Admin. Court, entry no. HRB 5484 B

 

 

PHOTO: This mockup shows what the Innovation Zone will look like at FRUIT LOGISTICA 2027. Graphic: AI-generated