Chiquita has unveiled a second artwork in its 2026 Pop by Nature campaign, created with contemporary artist Jiaqi Wang. While the first piece reintroduced Miss Chiquita in her tropical setting, this new chapter presents her in motion—dancing, cooking, and sharing everyday moments that highlight bananas as a global staple. Now in its third year, Pop by Nature positions bananas as both nourishment and a cultural symbol. Wang’s vibrant style transforms Miss Chiquita from a static icon into a relatable, modern character.

The artwork reflects values such as friendship, sustainability, well-being, and healthy eating through everyday scenes.

The banana remains central to the composition, elevated as a bold artistic symbol and core element of Chiquita’s identity, continuing a tradition established by past collaborators.

The campaign also reinforces the banana’s role in pop culture while building a creative universe around the brand.

Miss Chiquita is reimagined as a contemporary figure, with a refined look—replacing her traditional fruit hat with a modern foulard—while maintaining her heritage. The artwork launched globally on March 16 across digital platforms. Additional activations include animated Instagram stickers and the “Miss Chiquita House” at Milan Design Week, featuring interactive experiences and limited-edition giveaways.