Dole Kicks-Off (2023) With New Fruit Love Stories
Inspired by classic Disney characters, Dole's "Fruit Love" initiative centres on beloved fruit tastes, dishes, and memories. The five-month initiative continues with downloadable assets plus new fruit-based comfort and DIY baby food recipes. The Fruit Love campaign launched with recipes, digital downloads and social interactions celebrating apples, bananas, strawberries, pineapples, peaches, pears and other farm-fresh favourites and their roles in many memorable dishes. Now available on the Fruit Love webpage are 12 new fruit-based comfort food recipes for adults.
A highlight of the program is a set of six new, collectable DOLE® Banana stickers and DOLE® Pineapple tags featuring Disney Baby Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Pluto and Stich. The limited-edition stickers and tags follow a five-sticker set depicting classic Disney characters released in November 2022 and can be found on tens of millions of bananas and pineapples at supermarkets in the U.S. and Canada through March 2023. To encourage fans to collect all 11 classic and baby character stickers, Dole has posted a Fruit Love Club Printable Banana Sticker Peel & Play Book that is now available for free download on the Fruit Love webpage. Dole is also working with retailers to develop point-of-sale (POS) and other in-store materials to deliver the Fruit Love message to shoppers.