Fresh Del Monte Launches Iconic Pinkglow Pineapple in the UAE
2025-06-06
Fresh Del Monte Produce Inc. (NYSE: FDP), a global leader in fresh produce and the exclusive grower of the patented Pinkglow pineapple, has officially launched its vibrant pink-fleshed fruit in the United Arab Emirates. Starting June 4, Pinkglow pineapples will be available only through talabat mart, the fast-commerce division of talabat, a top on-demand delivery platform in the MENA region.
Recognized for its vivid pink interior, delicate sweetness, and eye-catching look, Pinkglow has captured international attention since its debut. Developed over 16 years, the pineapple is grown solely in Costa Rica and distributed by Fresh Del Monte, whose integrated operations ensure high standards of quality, sustainability, and taste. Previously sold in limited markets across North America and Asia, Pinkglow’s launch in the UAE marks a major step in the brand's global expansion.
In the UAE, the Pinkglow pineapple will be exclusively on talabat mart for six months and will be launched in limited quantities every week. Price will be around US$34.00 as a premium offering and will be sold in custom gift-ready packaging. “This launch reflects our mission to transform how people experience pineapples,” said Racha El Aawar, Director of Regional Marketing at Fresh Del Monte Middle East. “We’re offering more than fruit—we’re offering curated, indulgent experiences shaped by years of innovation. talabat mart is the ideal partner to bring Pinkglow to the region.”
Alix Julien de Zelicourt, General Manager at talabat mart, added: “At talabat mart, we’re proud to introduce premium and one-of-a-kind products. The Pinkglow pineapple embodies boldness and uniqueness. We're thrilled to be the exclusive distributor of this extraordinary fruit in the UAE.” Pinkglow pineapples have become a global sensation, embraced by celebrities, influencers, and event organizers for their rare pink flesh and visual appeal. Whether featured at brunches, on social media, or as a luxury gift, Pinkglow delivers both taste and style. Fresh Del Monte continues to lead the global pineapple market with exclusive varieties like Honeyglow, Rubyglow, Pinkglow, and DM Zero—each developed to meet evolving consumer tastes with standout quality and flavor. The company’s vertically integrated structure allows for rapid innovation and full control from farm to shelf.
