Colombia's fresh fruit exports have excellent growth potential but face challenges related to logistics, sanitary regulations, and access to international markets. Strengthening product quality and diversifying export destinations are essential to boosting the sector.

According to Valora Analitik, Colombia has made progress in opening markets for products such as Hass avocados, bananas, and mangoes, but barriers still limit its competitiveness. The main challenges include high logistical costs, lack of infrastructure, and the phytosanitary requirements of some importing countries.

Improving efficiency in the supply chain and expediting sanitary certification processes is necessary to increase the sector's competitiveness. Additionally, market diversification is key to reducing dependence on traditional destinations such as the United States and the European Union and exploring new opportunities in Asia and the Middle East. The growth of fresh fruit exports would benefit producers, be a tribute to the dynamization of the agro-industry, and strengthen the national economy. Public policies facilitating international marketing will be crucial to consolidating Colombia as a key global fresh fruit market player.