Chiquita is eagerly preparing to return to the International Fresh Produce Association (IFPA) Trade Show for another year of exciting new launches. The main attraction at this year's trade show is the introduction of Chiquita's Yelloway One (YW01), a groundbreaking new banana prototype resistant to diseases and low in carbon emissions. Additionally, Chiquita will unveil its new Sustainability Report and immerse visitors in a taste of the tropics, allowing fresh produce experts to connect and learn more about cutting-edge innovations and industry trends.

The introduction of Chiquita's Yelloway One (YW01) prototype is a true pioneer in the category and proof that Chiquita continues to be at the forefront of innovation, creating shared value for the Chiquita brand,  customers, suppliers, associates, and the community. This innovation results from a joint venture between Chiquita, KeyGene, MusaRadix, and Wageningen University and Research (WUR). Yelloway One (YW01) represents a significant step forward in creating a sustainable future for the banana industry. Additionally, the Chiquita booth will transport attendees to the Tropics, where they can learn about the brand's history, the Behind the Blue Sticker initiative, and the production cycle of bananas.

The new 2024-2025 Chiquita Sustainability Report will be another critical attraction highlighting Chiquita's commitment to the environment, focusing on carbon reduction, limiting food waste, and combating banana crop diseases with its groundbreaking Yelloway initiative. New engaging videos, Q&A sessions, short presentations, and interview sessions with crucial Chiquita spokespersons will also be available for a limited time. "At Chiquita, we are passionate about bringing the vibrant spirit of the tropics to our customers and consumers. The IFPA Trade Show is the perfect platform for us to engage with our customers and showcase our commitment to the future of the Banana Industry through sustainability and innovation," said Jamie Postell, VP of Sales, Chiquita North America. "We are particularly excited to introduce Yelloway One (YW01), our groundbreaking new banana prototype, and to share our comprehensive Sustainability Report. We look forward to connecting with industry experts and partners to continue building a brighter future together."

This year's IFPA Trade Show will celebrate Chiquita's achievements in safe working conditions, fair wages, and sustainable agriculture. We proudly showcase our commitment to innovation and sustainability, ensuring shared value for our brand, customers, suppliers, associates, and the community. The launch of Yelloway One (YW01) is a testament to our dedication and a reason for all of us to feel proud. Chiquita looks forward to inviting attendees to experience the tropics and learn more about all our initiatives for the year, including the latest Small Change, Big Difference - Pink Sticker Campaign for breast cancer prevention awareness. Additionally, Miss Chiquita will be on-site to interact with visitors and spread smiles.