Canarian producers have stopped sending bananas to the market after five weeks of mismatches between supply and demand to "stabilise farms and avoid debt," according to Asprocan. The Association of Canary Banana Producers Organizations (Asprocan) has stated that "producers do not have the capacity to influence the retail price" and has pointed to the "current market situation" as the reason why the price of Canary Banana does not decrease despite lower demand.

The Association indicated that Canary Banana has accumulated "five weeks of mismatches between supply and demand in August, which has forced part of the production from the farms to stop being sent to the market." Thus, Asprocan continues, "producers are limited to applying the crisis management measures approved by the European Union when circumstances like the current ones occur with the aim of stabilising farms and avoiding debt."

Asprocan has requested distribution operators to quickly reduce consumer sales prices and bring them closer to origin prices, which aligns with the supply situation. In this way, they try to tackle "rumors that suggest a premeditated action and wrongly point to the group of Canary Banana producers as responsible for the final price paid by the consumer not decreasing despite the demand for bananas being below supply, as a result of the great abundance of this fruit derived from the climatic conditions of recent months."

"Experience shows us that boosting the supply of Canary Banana benefits the results of the entire sales chain by offering a national product of differentiated quality, with proven benefits for the environment and society," they point out and add that, therefore, "it is necessary to market it at an appropriate kilogram price." 

Finally, Asprocan has recalled that Canary Banana has been facing third-origin bananas for years, a competitor of similar appearance that enjoys regulatory advantages that exempt it from complying with some requirements that national agricultural products do meet. According to the Spaniards, "complying with these requirements, as Canary Banana does, means increasing costs associated with the management and exploitation of banana plantations, which continues to gradually reduce the producer margin, without the capacity to influence the final price."