Dole and McDonald's crossover again with Dole Sweetio Banana

2024-08-02

After launching the Dole Sweetio Pineapple Sorbet and Red Fuji Apple Sorbet with McDonald's in 2021 and 2022, Dole has joined hands with McDonald's again this year to launch the Dole Sweetio Banana McFlurry, leading the banana craze this summer in China.

As McDonald's official partner, Dole has frequently launched joint products to ignite consumers' passion in the summer. When McDonald's classic ice cream is paired with Dole's high-quality fruits and vegetables, the co-branded limited-edition models are highly sought after and receive enthusiastic responses from consumers. In 2021, Dole co-launched the Sweetio Pineapple Sorbet, which, thanks to the use of Sweetio Pineapple Juice, perfectly reproduced the pineapple's rich aroma and sweet-and-sour taste; it attracted a robust response as soon as it hit the market and was a favourite among consumers. Young consumers have been sharing it on social media, and it sold out early. 

In 2022, McDonald's once again partnered with Dole to launch Apple Sorbet, a dessert that met the needs of today's young market. On July 31, Dole Super Sweet Banana McFlurry was launched in 6,000+ McDonald's stores and 2,000+ dessert stations across China. The McFlurry is made from the finest Dole Sweetio Banana, with natural fruit pulp added. By matching Dole Sweetio Banana, which is super sweet and soft, with cold McFlurry in summer, Dole has created a new flavour pairing. 

Dole bananas have become a household name and can be found in major supermarkets such as Sam's and OLE. One of Dole's top products, the Sweetio Banana, is the best of the bananas, with nearly 300m bananas sold in China annually.

This aligns with McDonald's China's efforts to promote green restaurants, green packaging, children's nutrition, and other sustainable development initiatives. The company also practices the brand philosophy of "Because we love it, we do it right." The cooperation with McDonald's also integrates the high-quality nutrition of fruits into healthy desserts, hoping that more people can enjoy the food brought by Dole.