According to a study by the Orsero firm, apples and bananas are Italians' most consumed fruits. The study highlights the growing popularity of tropical fruits.

78% of Italians buy apples, and the same percentage acquire bananas. These two fruits remain the favourites in Italian households, followed by the orange, found in 69% of homes.

The study, conducted using 1,000 surveys by the IPSOS institute, shows that each Italian consumes, on average, up to 7 different types of fruit per month.

Apples and bananas are popular because they are affordable. In addition to these fruits, almost 60% of Italians purchase strawberries, while kiwi ranks fifth.

It is essential to highlight the growth in the consumption of tropical fruits among Italians. Pineapple is already found in 31% of Italian households, and avocado in 17%, which was considered a niche product ten years ago.

Fruit consumption in Italy has significantly risen in recent years, with 45% of Italians reporting increased fruit intake. This shift is primarily attributed to the growing awareness of the health benefits associated with fruit consumption, making it a popular choice among health-conscious individuals.

Italians continue to pay special attention to seasonality (51%), the quality-price ratio (44%), and flavour (42%).

"In the last 15 years, fruit consumption in Italy has remained quite constant. However, the type of fruit consumed has changed, observing a shift towards exotic fruits such as avocado, to the detriment of traditional fruits like pear," explained Raffaella Orsero, general director of the Orsero Group.